Useful Thinking on Building Your Business
Found this on LinkedIn. Maybe useful in thinking through building your business:
Define your growth strategy – specify what it is that you would like to achieve.
Map out existing and new segments as well as their entry points.
Know your clients, prospective clients and competitors – understand what makes these segments tick.
Map out where to find your prospective clients. Understand what is important to your prospects.
Optimize your online presence – ensure that you have visibility in key social media and online listings.
Optimize your offline presence – ensure that you have a strategy for becoming part of and
participating in boards, rosters, organizations, training, and conferences.
Create a prospect acquisition strategy – define and segment direct sources of business,
parties that will refer business to you and pro bono opportunities. Include emails, calls, social media outreach, networking, etc.
Define a communication strategy – collate, curate and create content. Include technical, non-technical, longer and shorter texts.
Share content. Determine where to publish and with what frequency.
Create a networking strategy – identify decision makers, referrers, mentors, industry leaders, etc.
Map out how to access these and with what messaging.